Amateur Athletic Union
Branding & Marketing
- Refreshed older brand styling to invoke more modern professional sports aesthetics.
- Designed marketing materials uniquely themed to the dozens of different sport genres AAU supports.
- Worked with sales and development teams to create flexible designs, incorporated into online portal, for local AAU affiliates across the country to order customizable promotional materials.
About AAU
The Amateur Athletic Union (AAU) was founded in 1888 and pioneered standards and uniformity in amateur sports.
From individual teams at a grass-roots-level, up through entire regional and national leagues - with nearly 700,000 members and 150,000 volunteers, AAU supports sports organizations throughout the entire United States.
